Meet the team
At Always Curious, we believe that relentless curiosity isn’t just a personality trait – it’s a business model. Our agency has grown with a simple philosophy: Don’t settle for current state; eagerly explore what is possible.
Timothy Wood
Technology
Laurie Paciocco-Wood
Strategy
Our founders, Tim and Laurie Wood, have built their careers and company around this principle. Tim’s work spans video production, WordPress plugin development, and secure mobile infrastructure for Fortune 50 enterprises, while Laurie brings decades of experience designing, implementing, and supporting data-centric operational solutions. Together, their work is unified by a deep commitment to decomposing the complex and reassembling it with radical simplicity.
Why the name, “ALWAYS CURIOUS”?
It’s more than branding. Inspired by Lewis Carroll’s Alice in Wonderland, our internal systems borrow names like The Looking Glass and Absolem for tools that organize chaos into clarity.
We are affectionately known as “Mad Hatters”; not because of eccentricity, but because we work with you to thread together disparate storylines, systems, and data into cohesive narratives and functioning products.
The values we live by
Creative Engineering
We don’t just solve the known problem – you’ll often hear us say, “What if it worked this way instead?”
Transparency
We don’t hide behind code or jargon – we explain, document, and co-own the outcome.
Freedom & Flexibility
We work to live, not live to work; we structure our projects so our clients and teams can do the same.
Ownership
We build it right. If you want to move on, we will help you take it with you.
Clients
14
Our approach fosters lasting relationships. We partner beyond the build with ongoing product refinement, iterative enhancements, and long-term support across both digital platforms and physical design systems.
Products
7
We don’t just complete projects—we build leverage. While each engagement is unique, recurring patterns inform our approach. We have developed a bespoke toolbox of utilities that enables us to move quickly and focus on the nuance of each client’s context.
Staff
9
We’re a multi-disciplinary team of creative technologists shaped by both startup speed and enterprise scale. We translate complex business challenges into thoughtfully designed systems that perform, evolve, and last.